This April, Dr. Bronner’s launches its international campaign ‘Heal Earth!’ in the UK, releasing a limited number of ‘Heal Earth!’ labelled Lavender pure castile liquid soaps. These soaps will be available for you to purchase from our larger retailers including Wholefoods and direct here on our website. Follow us @Drbronnersuk on Instagram to become an #Earthhealer and keep updated on the movement.
Heal Earth highlights the importance of regenerative farming practices that quite literally, heal the soil, allowing it to sequester carbon from the atmosphere to help mitigate our changing climate. This is demonstrated in Dr. Bronner’s latest documentary, ‘Journey to Pavitramenth’, an eight-minute documentary about the community of 1,500 farmers in Bareilly, India, who produce the fair trade and organic mint oil used in Dr. Bronner’s products through regenerative agriculture practices. You can watch the video here.
“Peppermint is our original and most famous scent. There wouldn’t be peppermint soap if it wasn’t for our Pavitramenthe partners in India making the organic mint oil that goes into it,” says Michael Bronner, President of Dr. Bronner’s and grandson of founder Emanuel Bronner.
Pavitramenthe has made significant contributions to community development in the area, such as funding medical camps, construction of home toilets, and distribution of water coolers for drinking water. These projects were paid for by the fair trade premium Pavitramenthe receives from Dr. Bronner’s, which also works directly with the farmers to increase knowledge and skills for implementation of carbon-sequestering farming practices such as minimal tillage, diverse crop rotation, composting, and cover cropping. As a benefit corporation, the Dr. Bronner’s similarly sources all of its major raw materials for its biodegradable, non-synthetic products from certified organic and fair trade projects around the world, including from Ghana (palm oil), Palestine and Israel (olive oil), Sri Lanka (coconut oil).
So we hope you will join us and become an #Earthhealer supporting regenerative agriculture practices for the benefit of all humankind and planet earth – All-One!