Beyond Organic, Beyond Fair Trade Dr. Bronner’s helped set up its sister company Serendipol in Sri Lanka in 2007—and it has since become the world’s foremost supplier of fair trade and organic coconut oil. Serendipol works with more than 1,200 farmers farming 21,000 acres, employs over 250 workers and professional staff at its factory in
I came to realize, gradually, but with increasing clarity, that living the gift I was given as the fifth generation of this soapmaking family was the best way to be of service to the world. This is a vision we all share at Dr. Bronner’s: our company as an engine to create positive change in the world. The causes we fund and fight for grow every year.
There are dozens of brands that are committed to long-term, transparent, mutually beneficial relationships with the farmers they partner with. They often use a certification label to help communicate that commitment. But without looking beyond the label on an individual product, it is difficult to determine whether the brand has that level of commitment or whether they are doing the bare minimum required by a certifier for a small number of products to capture a niche market or gain good PR.