Dr. Bronner’s Launches Limited Edition Earl Grey Scent of Organic and Fair Trade 18-in-1 Castile Soap
Leading Brand’s Certified Organic and Fair Trade Liquid Castile Soaps Offer a Versatile, Ecological, and Multi-Use Option for Body Care
September 19, 2017
MELBOURNE, AUS – Organic industry pioneers and natural soap maker, Dr. Bronner’s, is proud to announce the launch of a limited edition Earl Grey scent of its signature liquid castile soap in Australia from 1st November, while stocks last. As an ideal scent for the summer months that is calming, yet rejuvenating, the Earl Grey fragrance balances the herbaceous aroma of black tea with the distinctive spicy, citrus notes of bergamot for a uniquely relaxing shower or bathing experience. Dr. Bronner’s Earl Grey Pure Castile Soap is made with extract from organic and fair trade Earl Grey tea. Every bottle of Dr. Bronner’s Pure Castile Soap is certified fair trade and is made with the purest certified organic ingredients.
Dr. Bronner’s classic 18-in-1 Castile soap formula is simple and ecological, based on old world quality and expertise, yielding soaps unlike any you have ever used. A combination of organic extra virgin coconut, jojoba and hemp oils, together with pure essential oils, creates a unique soap that cleans effectively without being abrasive and produces a velvety lather that leaves the skin silky-smooth and refreshed. No synthetic foaming agents, thickeners or preservatives are used. Rather, natural plant-derived Vitamin E and citric acid protect freshness, and the liquid soaps are almost solid in density because they are three times more concentrated than other “liquid soaps” on the market, thus conserving packaging materials.
Packaged in 100% post-consumer recycled plastic bottles and 10% Hemp-Flax, 90% post-consumer recycled paper respectively, the classic Castile Liquid and Bar Soaps are also available in Peppermint, Lavender, Almond, Tea Tree, Eucalyptus, Unscented Baby-Mild, Rose, Citrus, Cherry Blossom, Green Tea, and Sandalwood Jasmine.
EARL GREY PURE-CASTILE SOAP INGREDIENTS (INCI):
Aqua, Organic Cocos Nucifera (Coconut) Oil*, Organic Elaeis Guineensis (Palm) Kernel Oil, Potassium Hydroxide**, Organic Olea Europaea (Olive) Fruit Oil*, Fragrance (Natural Earl Grey), Organic Cannabis Sativa (Hemp) Seed Oil*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Organic Camellia Sinensis (Black Tea) Leaf Extract*, Citrus Aurantium Begamia (Bergamot) Leaf Extract, Tocopherol, Citric Acid
(*Certified Fair Trade by IMO)
(**None remains after saponifying oils into soap and glycerin)
Other liquid fragrance varieties also contain the following:
Unscented Baby Mild– N/A
Peppermint- Mentha Arvensis*, Organic Peppermint Oil
Lavender– Lavandin Extract, Lavender Extract
Almond– Natural Almond Fragrance
Tea Tree– Tea Tree Extract
Eucalyptus– Eucalyptus Oil
Rose– Natural Rose Fragrance
Citrus– Organic Orange Oil, Organic Lemon Oil, Organic Lime Oil
Cherry Blossom– Natural Cherry Blossom Fragrance
Green Tea– Natural Green Tea Fragrance
Sandalwood Jasmine– Natural Sandalwood Jasmine Fragrance
Fair Trade
Since 2008, Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by the respected Swiss Certifier IMO. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers — and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.
Certified Under the USDA National Organic Program
Organic Integrity in body care means that the main ingredients as well as secondary ingredients in an organic labeled or branded product are certified organic, produced in compliance with the National Organic Program. Dr. Bronner’s products are certified to the USDA National Organic Program, which consumers trust to ensure the organic integrity of organically labeled products.
No Animal Testing and Vegan
Dr. Bronner’s qualifies for the rabbit and stars logo of the Coalition for Consumer information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation. Dr. Bronner’s Castile Liquid and Bar Soaps do not contain animal products.
Dr. Bronner’s has also obtained vegan certification from Vegan Action for all offerings that contain no animal-derived ingredients (this excludes lip and body balms), and the company is registered with the Vegan Society in the U.K. Vegetarian and animal welfare advocacy are a core focus of Dr. Bronner’s activism efforts.
Product Images:
High-res photos of all of Dr. Bronner’s products obtainable in Australia are available at:
https://www.drbronner.co.uk.au/pages/image-centre
Suggested Retail Price
Liquid Soaps: 237mL, $12.95; 473mL, $19.95
Availability
Dr. Bronner’s Earl Grey Pure Castile Liquid Soaps will be sold online at Dr. Bronner’s Australian web store: https://www.drbronner.co.uk.au/, other selected online retailers as well as at David Jones, health and organic stores nationally.
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Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today.
For more information on Dr. Bronner’s, please visit: https://www.drbronner.co.uk.au