GO “ZERO WASTE” WITH DR. BRONNER’S
The multi-tasking, environmentally friendly soap
August 8, 2017
During Zero Waste Week, 4th – 8th September 2017, the iconic natural soap brand Dr. Bronner’s is asking the public to think twice about what they are throwing away. Rethinking whether we really need different products for different things can reduce the amount of waste sent to the landfill and greenhouse gases emitted from our choices as consumers. Going “zero waste” actually means throwing away less than 10% of what we use, and the movement to adopt zero waste lifestyles is sweeping the UK as concerns grow about the health and wellbeing of tomorrow’s generation.
As a natural, fair trade, vegan, and organic product, Dr. Bronner’s Pure Castile Liquid Soap is a gentle multi-tasking cleanser packaged in 100% post-consumer recycled bottles with recycled paper labels. The soap itself is completely biodegradable, making Dr. Bronner’s one of the most environmentally friendly products available.
A bottle of Dr. Bronner’s Pure Castile Soap is also much more than a bottle of soap. One bottle can be used more than 18 different ways – the nourishing, concentrated formula can be used as a shampoo, body wash, household cleaner, washing up liquid, pet cleanser, and even as a fruit and vegetable wash. Swapping to the Dr. Bronner’s multitasker cuts down on chemicals, declutters the cupboards, and supports the effort towards a zero waste lifestyle.
The iconic bottles can even be re-used in many different ways. Why not pop seeds and soil in the bottom and let a plant or herb flourish out, cut in half for a pencil organiser, fill with seeds and use as a bird feeder or, for the more creative, make your own bottle vase complete with an intricate rim? Dr. Bronner’s Pure Castile Soap is even available in a super-sized 946ml size, meaning users can buy in bulk and reduce their amount of waste even further.
Dr. Bronner’s is committed to becoming a zero waste company. Having set the goal of sending just one dumpster to landfill each month, Dr. Bronner’s is well on the way to achieving this target! Dr. Bronner’s also uses regenerative agriculture practices in its supply chain to create healthy soil, which helps sequester carbon. Shifting to these sustainable practices is one of the biggest ways we can help to reverse climate change.
Dr. Bronner’s Pure Castile Soap 237ml | £6.99 www.drbronner.co.uk
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For further press information and images please contact Jas Mattu or Chloe Gorman at The Spa PR Company
T. 020 7100 7018
[email protected] | [email protected]
Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today. The company has grown to become the top-selling natural soap maker in North America and a major brand worldwide. Based on 2016 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 3 seconds.