A Deep Dive into Ethical Label Claims

There are dozens of brands that are committed to long-term, transparent, mutually beneficial relationships with the farmers they partner with. They often use a certification label to help communicate that commitment. But without looking beyond the label on an individual product, it is difficult to determine whether the brand has that level of commitment or whether they are doing the bare minimum required by a certifier for a small number of products to capture a niche market or gain good PR.

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